Profile:

First Choice (formerly Automartindia) aims to provide a Wide Choice of Used Cars to Consumers, and bringing about transparency, trust & peace of mind in the Indian used car industry.

First Choice (formerly Automartindia) is a part of 2 billion dollar Mahindra group, one of leading automobile player in India. The other promoters include HDFC, the most respected financial institution in country and Sah & Sanghi, known for their retail operations in Mumbai.

First Choice plans to set up nationwide chain of multi brand used car outlets. It has already appointed around 80 dealers in 45 leading cities of the country and plans to have more than 200 stores over a period of 2-3 years.

NATURE OF USED CAR MKT IN INDIA:

The Indian used car market was much disorganized, and was characterized by lack of transparency and choice. Small-time brokers dominated it. A customer looking for a used car:

• Was not given a choice of cars
• Could not be sure of the technical condition of car being shown to him
• Could not check the background or legality of the previous owner
• Did not have the benefit of dealing with an organized, national-level player.

Since the players were out to make a fast buck, dealings were not transparent and there was no concept of providing after-sales service for the used cars being sold.

First Choice was founded with three objectives:

1) To professionally organize the used car industry in India.
2) To bring about transparency, trust & peace of mind in the Indian used car industry
3) To offer a wide choice of used cars to the Consumer

First Choice's used Cars are retailed in all the leading cities like Mumbai, Bangalore, Delhi, Chennai, Pune, Hyderabad, Nagpur, Goa, Cochin, Coimbatore, Hubli, Vijayawada, Aurangabad, Jaipur, Nashik, Kolhapur, Trivandrum Mangalore, Ahmedabad, Baroda, Udaipur, Agra, Vapi, Rajkot, Jamnagar, Satara, Sangli, Akola, Amravati and Jalgaon, Lucknow, Kanpur, Allahabad and Dehradun.

First Choice recognizes that car purchase is a critical decision for most Indian families. Owing to this, each of First Choice's outlets has been designed to offer a happy shopping experience.

FIRST CHOICE'S PROPOSITIONS:

UMBRELLA WARRANTY
Maintenance of a car and the cost incurred on it is a cause for concern for every car buyer, especially a person buying a used car. In order to give comfort and peace of mind to used car buyers, First Choice has pioneered the concept of Warranty on used cars. The warranty product has been branded as UMBRELLA WARRANTY.

MEGA CARNIVALS
In line with it's objective of providing a wide choice of cars to consumers, First Choice pioneered the concept of a mega carnival. In a mega carnival, a large number of cars, of all makes, and suiting different budgets, are displayed under one roof, thus providing a wide choice to consumers. CERTIFICATION
First Choice's certification program is a major step towards providing credibility and transparency in the highly disorganized used car market. This is a brand-neutral product in which the exact condition of the car is determined.

First Choice's Certification helps the buyer make "an informed buy" by giving him the exact picture of the car. This product has been well received by many banks and financial institutions in the country, which utilize First Choice's Certification services for used cars, which their customers are getting financed from the concerned bank/ financial institution.

OTHER SERVICES

Other services available at a First Choice showroom include:
1) Outright purchase of used cars
2) Helping sell used cars through the "Park & Sell" option
3) Providing Finance on Used cars & New cars
4) Assistance with registration & paperwork for cars
5) Insurance of cars
6) Supply & Fitment of a wide range of car Accessories